Agent Provocateur unveils the second in a series of three films for its Spring Summer 2012 collection.
Entitled ‘The Muse’, this installment continues the theme of 70s inspired, soft focus sensuality as previously seen in the campaign film ‘The Initiate’
Director: Jordan Scott
Production Company: RSA Films
Client: Agent Provocateur
Locations: London
Location Brief: Characterful Orangery & Faded Grandeur Manor House
Location Focus: Jordan Scott’s Sensual 70s Vision – The Muse for Agent Provocateur
Directed by Jordan Scott, The Muse is the second film in Agent Provocateur’s evocative Spring Summer 2012 series. Continuing the campaign’s dreamy 70s-inspired aesthetic, Jordan captures a world of soft-focus sensuality that perfectly reflects the brand’s bold, confident spirit.
Filmed on location in London, the characterful orangery and faded grandeur of a manor house set the scene with an intimate yet nostalgic feel, creating a timeless backdrop for the film’s alluring narrative.
Produced by RSA Films, the project blends vintage charm with modern sophistication, using subtle light and shadow to evoke mood and mystery — hallmarks of Jordan Scott’s distinctive directorial style.
Here are some of my original location scout photo’s for the Stills Campaign & Film:
Stills Campaign Images:
Film:
