Fergie – ‘Like It Ain’t Nuttin’



Director: Ben Mor

Production Company: RSA / Blackdog London

Client: Fergie

Locations: London

Location Brief: Gothic rock club venue, Cavern style restaurant, Concrete car park plus various other London urban spots

Working with Director Ben Mor on Fergie’s Like It Ain’t Nuttin’ for RSA / Black Dog London

I had the opportunity to collaborate with Ben Mor and RSA / Black Dog London on Fergie’s music video for “Like It Ain’t Nuttin'”, featured on her 2017 visual album Double Dutchess.

Directed by Ben Mor, the video pays homage to classic hip-hop culture, drawing inspiration from iconic tracks such as The Notorious B.I.G.’s “Ten Crack Commandments” and Wu-Tang Clan’s “C.R.E.A.M.”. The visual narrative unfolds in a stylized urban setting, blending elements of performance and fashion to create a dynamic and engaging experience.

We shot at multiple locations across London over the course of a week, capturing the city’s diverse urban vibe to match the video’s energetic tone.

Ben Mor’s extensive experience directing music videos for artists like Britney Spears, Zayn, and Coldplay, as well as his work on the visual album Double Dutchess: Seeing Double, showcases his versatility and creative vision in the music video industry.

Here are some of my original location scout photo’s for the Music Video:

North London

Image of

Music Video:

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