The endless life of Glass, a recent film that we shot.

Did you know glass has endless lives?

These surprised shoppers didn’t, spread awareness that glass is infinitely recyclable and the safest packaging for the environment.

We filmed this is a North London Supermarket.

Extra Insight: Glass That Speaks (Literally!)

Did you know that this North London supermarket shoot is part of a much bigger, award‑winning campaign? Friends of Glass’s “Endless Lives of Glass” series has been popping up in European stores for years — with glass bottles literally chats with shoppers about their infinite recyclability. Hidden cameras capture priceless twice‑as‑surprised reactions!

This cheeky concept has landed the campaign big awards — including the 2017 International & European Association Award and multiple Stevie Awards — celebrating its powerful storytelling and environmental positivity.

Our shoot in a North London supermarket adds a local twist to a truly global idea. By bringing this fun, educational moment to everyday shoppers, the film reminds us all that glass has endless lives — and that choosing and recycling it is one of the most impactful actions we can take for our planet.

Final Film: