The “Picture of Health” campaign is a branded documentary project produced for National Geographic Creative Works and Bupa.
Telling the story of para athlete and Commonwealth silver-medalist Emmanuel Oyinbo-Coker into his personal picture of health.
A visual and emotional journey through the athletes’ backstory, the hurdles he had to overcome to achieve the unimaginable, and moments with those who have been most important to him along the way.
Brand: Bupa
Director: Julia Alcamo
Cinematography: Simona Sunea
Production Company: Happenstance Films
Featuring: Emmanuel Oyinbo-Coker
Locations: North & East London
Location Brief: Urban London backdrops
Working with Director Julia Alcamo on Picture of Health for National Geographic
I had the privilege of collaborating with Julia Alcamo and Happenstance Films on Picture of Health, a branded documentary series produced for National Geographic and Bupa. The series features Emmanuel Oyinbo-Coker, a Commonwealth gold medalist and Paralympic hopeful, sharing his perspective on health as “energy”—a force that fuels his athletic pursuits and inspires those around him .
Filmed across North and East London, the urban backdrops provided a dynamic setting for Emmanuel’s story. The series was beautifully captured by cinematographer Simona Susnea, with original music composed by Andrew Beaton .
Here are some of my original location scout photo’s for the film:
Final film:
World-renowned photographer Annie Leibovitz photographed a series of portraits showing what health means to six Para athletes, including Emmanuel Oyinbo-Coker:
