Solvil et Titus is a formerly now Hong Kong watch company and brand, founded in 1887 in Neuchatel, Switzerland
Director: David Tsui
Production Company: Moviola / LK Production Services
Client: Solvil et Titus
Locations: UK
Location Brief: Quintessential English Village and Characterful School
A Little Extra: A Classic Tale with a Global Heart from David Tsui
We always love when a project blends story and setting in a way that feels both cinematic and authentic — and this one really did.
Directed by David Tsui, this latest spot for Solvil et Titus forms part of the brand’s long-running “Time Is Love” campaign, which has gained a cult following across Asia. Tsui is known for creating emotionally rich, narrative-led commercials, and this UK shoot carries all the hallmarks of his style: subtle symbolism, sweeping romantic gestures, and beautifully chosen locations that quietly do a lot of the storytelling work.
Although previous films in the campaign were set in Hong Kong, Shanghai and Paris, this one called for something different — a timeless, English village backdrop and a school setting full of character. We knew just the place. With its leafy lanes, mellow stone buildings and quietly nostalgic feel, the chosen village perfectly supported the film’s themes of enduring love and memory.
It’s always a pleasure to support productions that think deeply about place — not just how it looks, but what it says.
Here are some of my original location scout photo’s for the TVC:
TVC:
