Director: Nicolai Fuglsig
Production Company: MJZ London
Client: Coral
Locations: London
Location Brief: London Football pitches with an Urban backdrop, think Sunday league
Working with Director Nicolai Fuglsig for MJZ
It was a pleasure to work with director Nicolai Fuglsig on Coral’s “Sunday League” campaign for MJZ—a cinematic tribute to grassroots football.
Shot at Wormwood Scrubs in September 2020, mid-pandemic, the ad featured over 140 cast and 80 crew, capturing the passion, chaos, and beauty of Sunday league life.
Fuglsig, best known for Sony Bravia’s iconic “bouncing balls” and Guinness’s “Tipping Point,” brought his signature large-scale realism to the project—making everyday football feel epic, emotional, and true to life.
A brilliantly executed campaign, and one that I was especially proud to be part of.
Here are some of my original location scout photo’s for the TVC:
TVC:
